Project 4:Fashion Photoshoots for a brand campaign for a fashion magazine

For project 4 i will be working in a team to a team brief to produce a range of images for a client for a advertising campaigns.

In the brief our creative agency will be producing the campaign to be place in the magazine Dazed and confused.

Dazed and confused is one of my favourite fashion magazine as it unique and different showcasing the best photography and fashion in the world. So i'm looking forward to be working in the style of this magazine.

The client that have contacted the creative agency is All Saints Clothing store-Men and womans Clothing.The company want the acency to create a campaign to be printed in the next issue of Dazed and Confused.

ALL SAINTS CAMPAGINS

When i went on the all saint website and looked at past campagins and the most recent.

I noticed alot were shot in black and white with a dash of colour.The lighting is too bright but brings out a fresh and clean look to the image.

Hair and Make-up is to the minimum.Simple white background against black clothing allows the viewers eyes to focus on the clothing and not what going on in the background.Simple clean shots to the point.Natural lights seems to have be used as the models are positioned in front of a huge window to use the beauty of natural lighting.