adverts

I Plan to post my new look adverts on the high street as i believe new look at the moment do not have a lot of adverts on the high street and is in need of a new campaign.

i plan to post my adverts on bus stop,walls and cinemas. as i believe these places with have the most in packed on members of the public and with the interactive experience giving the members of the public a whole different experience of new look.

printer problems!

Note to self:When printing to A3 Remember to set the paper size to A3!. The another trouble i had today was the printer has printed my final board out lacking the brightness of the colours on images.

New Look

New look is one of the largest highstreet chains known for being at the forefront of the fashion industry.With the largest fashion for woman,men and kids i have decided to do my adverting project on this brand.

New look's adverting campaigns are well known for using fashion

icons in past campaigns using faces such as Lily Allen, Agyness Deyn, Alexa Chung, Pixie Geldof and Kimberley Walsh, all past alumnae of the exclusive club.

These are some of the images from the current new look campaign.

Research for billboards

For project 5 i have done some research on adversting billboards.The first question i have to answer is what is a billboard?

What is a adversting billboard?

A billboard is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.
This is a online web definintion

I think the best adversting billboard in the world is times square new york

Below are some creative and amazing billboard i found on a blog posted by

http://www.toxel.com/inspiration/2009/01/05/clever-and-creative-billboard-advertising/

Below are just a few i found very creative you can find more by clicking the link

Fashion loves to make statements!

This Fashion billboard below was a shock to the fashion industry to make a statement about size 0 models.A girl's bony head jutting from an even bonier naked body the bill was put up in fashion week 2007.The model, Isabelle Caro wanted to warn others about how lethal this disease is. Carla Bevan, online editor at Marie Claire, said the picture had "got people talking, which is a good thing".

The end result

These are the end results of the photoshoot i believe it turn out very well.As the studio was fully booked so we used an art room and pros from an art student who was more then willing to help.For lighting we used are our lights and turned off certain lights to create a mood and a affect

The models worked very well the male who has no experience did very well and are model who has experience was great in the future i'm going to work with experienced models to get the best result as it did show who had more experience.

i think that that you can't ever tell that we never had a studio or that we had troubles because it turned out well in the end.I also loved working in the creative team i was put in as we all worked professional and well as a team.

Camera,Action,Pose!

For are campaign myself and my team believe we need a female and male model.

For the Female Model she needs to have long legs and attiudes Mert and Marcus and all saints both use these types of models.

This model i think is perfect for are shoot she is 5,8 and has experience in modelling so it will not be hard to give her direction she will be able to pick up poses quickly and add her own twist on to it.I think she has a very all saint look as the models that are used also have to be of a certain look of tall and attractive.This is are Female Model Portfolio images below

The Work Begins...

I create My own storyboard as well as the team creating a board together to get a feel of what we are going to do for the campaign.

I love the art of Make-up and styling as well as photograph just like Mert and Marcus i like to focus on the apperance.

There care about the apperance and will spend hours in hair and Make up rooms focusing

on the look more then the technical aspect.The technical part influces the final result by about

80-90% rely on retouching.

I like to focus on lighting,Make-up and styling but photograph is very important

a bad photographer can make a bad image.If the lighting or hair and make up is bad that can equally make a bad image.

My moodboard

i have focus more on make-up and hair to get the right look.

this board has:

Model Directions

Hair

Makeup

Styling

Lighting

Props

Once we had all done are own storyboards we then in a group got all the images and

put together a group board.

Mert and Marcus

These are just a few images and poses and lighting that i would like to bring over in are shoot.

Fashion Photographer

What is fashion photography?

Photography was developed in the 1830s, but the earliest popular technique, the daguerreotype, was unsuitable for mass printing. In 1856, Adolphe Braun published a book containing 288 photographs of Virginia Oldoini, Countess de Castiglione, a Tuscan noblewoman at the court of Napoleon III. The photos depict her in her official court garb, making her the first fashion model.
From wikipedia.com

I learnt about all the different photographers from 1830-the present while in a lecture with photographer .....
The few that i liked was the following:
Cecil Beaton
Helmet Newton
Mert and Marcus
Richard Avedon
Corinne Day

For are project we had to choose a photographer and use there work as inspiration.So me and my team have chosen Mert and Marcus.


Who are Mert & Marcus?

Name:Mert Alas and Marcus Piggot

Mert is of turkish Origin and Marcus is from England.

Their first shoots were shown to Dazed and Confused.

Greatly Influenced by Guy Bourdin,the duo work is marked

by their Digtal Manipulation

There work is decided as Light with visual results that often end up a little strange,

disconnected of the reality,but of an incomparable beauty

The duo are represent by the same company as Mario Testino-Art Partner

Covers

2010

Love Magazine

Vogue Paris

2009

W Magazine December

Vogue Paris-Dec

Vanity Fair

Love Magazine

Vogue Paris-Sep

V Magazine

2008

Vogue-Russia

Sunday Times Style

Clients

Shiseido

Givenchy

Chanel

Emporio Armani

Gucci

D Squared

Miu Miu

Bilgari

Just Cavalli

Armai Jeans

Iceberg

Roberto Cavalli

Helena Rubinstein

Topshop-Kate Moss

Project 4:Fashion Photoshoots for a brand campaign for a fashion magazine

For project 4 i will be working in a team to a team brief to produce a range of images for a client for a advertising campaigns.

In the brief our creative agency will be producing the campaign to be place in the magazine Dazed and confused.

Dazed and confused is one of my favourite fashion magazine as it unique and different showcasing the best photography and fashion in the world. So i'm looking forward to be working in the style of this magazine.

The client that have contacted the creative agency is All Saints Clothing store-Men and womans Clothing.The company want the acency to create a campaign to be printed in the next issue of Dazed and Confused.

ALL SAINTS CAMPAGINS

When i went on the all saint website and looked at past campagins and the most recent.

I noticed alot were shot in black and white with a dash of colour.The lighting is too bright but brings out a fresh and clean look to the image.

Hair and Make-up is to the minimum.Simple white background against black clothing allows the viewers eyes to focus on the clothing and not what going on in the background.Simple clean shots to the point.Natural lights seems to have be used as the models are positioned in front of a huge window to use the beauty of natural lighting.

Photoshop Project

For My Photoshop project i decided to use myself as the model.The reason Why i decided to use myself is because i wanted to be creative and experiment with different styling Options such as Make-Up and Maybe props.
But as it was portrait Photography i do not think props are very important at this moment in time.
What is Portrait Photography?

Portrait photography or portraiture is the capture by means of photography of the a shot of the model from head to shoulders.


For example this image above shows what a portrait shoot is and how it should look.

Below is some portraits that i like from various photographers.






The Portraits that i done for my project is called SELF PORTRAIT.
The reason why it is called a self portrait is because it is an representation of an photographer so as i was the photographer its a representation of me.

Below are a few of the images i took myself using these affects on my camera:











I wanted be a little more creative not just take a simply shot thats why i used make-up.I am now working on the images in photoshop this is one example of the 1st image to see the type of look i'm going for.(This image below is not finished)



i used the brush tool to create the affect of make up going down one side of the face. I bought down the brightness of the image so the skin wasn't so bright and highlighted.