adverts

I Plan to post my new look adverts on the high street as i believe new look at the moment do not have a lot of adverts on the high street and is in need of a new campaign.

i plan to post my adverts on bus stop,walls and cinemas. as i believe these places with have the most in packed on members of the public and with the interactive experience giving the members of the public a whole different experience of new look.

printer problems!

Note to self:When printing to A3 Remember to set the paper size to A3!. The another trouble i had today was the printer has printed my final board out lacking the brightness of the colours on images.

New Look

New look is one of the largest highstreet chains known for being at the forefront of the fashion industry.With the largest fashion for woman,men and kids i have decided to do my adverting project on this brand.

New look's adverting campaigns are well known for using fashion

icons in past campaigns using faces such as Lily Allen, Agyness Deyn, Alexa Chung, Pixie Geldof and Kimberley Walsh, all past alumnae of the exclusive club.

These are some of the images from the current new look campaign.

Research for billboards

For project 5 i have done some research on adversting billboards.The first question i have to answer is what is a billboard?

What is a adversting billboard?

A billboard is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.
This is a online web definintion

I think the best adversting billboard in the world is times square new york

Below are some creative and amazing billboard i found on a blog posted by

http://www.toxel.com/inspiration/2009/01/05/clever-and-creative-billboard-advertising/

Below are just a few i found very creative you can find more by clicking the link

Fashion loves to make statements!

This Fashion billboard below was a shock to the fashion industry to make a statement about size 0 models.A girl's bony head jutting from an even bonier naked body the bill was put up in fashion week 2007.The model, Isabelle Caro wanted to warn others about how lethal this disease is. Carla Bevan, online editor at Marie Claire, said the picture had "got people talking, which is a good thing".

The end result

These are the end results of the photoshoot i believe it turn out very well.As the studio was fully booked so we used an art room and pros from an art student who was more then willing to help.For lighting we used are our lights and turned off certain lights to create a mood and a affect

The models worked very well the male who has no experience did very well and are model who has experience was great in the future i'm going to work with experienced models to get the best result as it did show who had more experience.

i think that that you can't ever tell that we never had a studio or that we had troubles because it turned out well in the end.I also loved working in the creative team i was put in as we all worked professional and well as a team.

Camera,Action,Pose!

For are campaign myself and my team believe we need a female and male model.

For the Female Model she needs to have long legs and attiudes Mert and Marcus and all saints both use these types of models.

This model i think is perfect for are shoot she is 5,8 and has experience in modelling so it will not be hard to give her direction she will be able to pick up poses quickly and add her own twist on to it.I think she has a very all saint look as the models that are used also have to be of a certain look of tall and attractive.This is are Female Model Portfolio images below

The Work Begins...

I create My own storyboard as well as the team creating a board together to get a feel of what we are going to do for the campaign.

I love the art of Make-up and styling as well as photograph just like Mert and Marcus i like to focus on the apperance.

There care about the apperance and will spend hours in hair and Make up rooms focusing

on the look more then the technical aspect.The technical part influces the final result by about

80-90% rely on retouching.

I like to focus on lighting,Make-up and styling but photograph is very important

a bad photographer can make a bad image.If the lighting or hair and make up is bad that can equally make a bad image.

My moodboard

i have focus more on make-up and hair to get the right look.

this board has:

Model Directions

Hair

Makeup

Styling

Lighting

Props

Once we had all done are own storyboards we then in a group got all the images and

put together a group board.