Wednesday, 2 December 2009

Digtial Technology and print production

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welcome to the world of Digital Technology and print production with the use of adobe master Collection CS3 with programs such as:
*Adobe In design CS3
*Adobe Ilustrator CS3
*Adobe Photoshop CS3

Where and why are these programs used?
These are programs that are used within the magazine industry to produce the weekly glossy and monthly magazine that we the audience buy.

NOT just magazines in the fashion industry use adobe master collection CS3 its used by magazines of all varieties within the magazine industry

BUT its not just magazines that use this program to produce a good standard of print it's also used in promotion campagins and bill board. For example a photographers will send their images for a photoshoop to a photoshop wizard for retouching or add effects to the images to create a mood.By using Adobe Photoshop.


What is a photoshop wizard or image retoucher?
A photoshop wizard or image retoucher is a person who is trained to work with software sure as Adobe photoshop their services are used by models,photographers.A photoshop wizard normally works freelance.
A Photoshop wizard can do the following:
Digital Art
Colour Correction
Remove Blemishes
Soften Skin
Whiten Teeth
Brighten Teeth
Colour tone-(Soften or harden a image)
Reduce Bags
ECT..
Below are some examples of work that have been retouched and has use one or more of the effects above
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Is there such a thing as a magazine having a good print or bad print?
Magazine such as Art world,Dazed and confused and wonderland are magazine that are recongized as having "GOOD" print the monthly magzine that have more time to produce a good strandard of work.Magazine such as Zoo,Grazia and more! magazine has not as good print as its a weekly magazine and has deadlines to meet.
Good Print magazine-Dazed and confused
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Poor Print-Grazia
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